Shipping
Free U.S. shipping on every order
Dispatch
Ships same business day when ordered by 2pm ET
Fit
Fit guaranteed on the models listed
Returns
30-day returns
Check your model.
Type what's printed on your unit's rating label. Only models we've listed come back as a fit.
Fits these models 4 listed
- Dyson DC25✓ Listed
- Dyson DC25 Animal✓ Listed
- Dyson DC25 Blueprint✓ Listed
- Dyson DC25 Multi Floor✓ Listed
Replaces part numbers 2 listed
- 917391-01✓ Listed
- 914123-01✓ Listed
Don't see your model? Compatibility not confirmed. Email support@thinkcrucial.com with the model number from the label before you order, and we'll tell you whether this fits.
It's on the rating label. Check the back, the base, or inside the filter door, and type the MODEL NO. line exactly as printed. The drawing is a guide; your label may sit elsewhere.
Brand and model names are used only to show compatibility. Think Crucial is an independent brand, not affiliated with those manufacturers.
What's in the box.
Exactly what ships, so you can match it against what's in your machine now.
In the box1 line
- 1 x replacement brush roller
- Fits
- Dyson DC25, Dyson DC25 Animal, Dyson DC25 Blueprint, Dyson DC25 Multi Floor
- Dimensions
- About 11 x 2 in.
- Replaces
- Dyson 917391-01, 914123-01
- Fits
- Dyson DC25 uprights
- Pack
- 1 roller (end caps not included)
- Size
- About 11 x 2 in.
- Replaces part no.
- 917391-01, 914123-01
- Made by
- Think Crucial (aftermarket, not affiliated with Dyson)
Think Crucial vs. Dyson's own.
We only quote the other brand's price once we've checked it and can show you where.
| What | Think Crucial | Dyson's own unit |
|---|---|---|
| Fits the models listed | Yes, listed and fit-guaranteed | Yes |
| Price | $32.99 with free U.S. shipping | Not quoted |
| If it doesn't fit | Prepaid return label, full refund, 30 days | Dyson's own terms |
| Made by | Think Crucial | Dyson |
Aftermarket means we make the part to fit the models listed. It isn't made by or affiliated with Dyson. You get the same job done with our own build, and our fit guarantee on top.
What owners say.
On thinkcrucial.com
Before you order.
Shipping, returns and fit work the same on every product.
Q01Will it fit my machine?
It's listed for Dyson DC25, Dyson DC25 Animal, Dyson DC25 Blueprint, Dyson DC25 Multi Floor, and it replaces part numbers 917391-01, 914123-01. If your label shows a different model, compatibility isn't confirmed: email support@thinkcrucial.com with the model number before you order. If a listed model doesn't fit, we send a prepaid return label and refund you in full.
Q02Is this an original Dyson part?
No. It's an aftermarket unit made by Think Crucial to fit the models listed. Think Crucial is not affiliated with Dyson. We make what we sell.
Q03What if it doesn't fit, or I change my mind?
If it doesn't fit the model we list, we email a prepaid return label within 30 days of delivery and refund you in full; opened to test the fit is fine. Changed your mind? Return it unused in its original packaging within 30 days of delivery. The return label is free for these too.
Q04When will it arrive?
Shipping to U.S. addresses is free on every order. It ships the same business day when you order by 2pm ET, and arrives in 2–5 business days.
Q05Is there a subscription?
No. You buy one when you need one. Nothing renews and nothing auto-ships.
We make what we sell.
Think Crucial started in 2007 at a family vacuum repair shop. Today we make aftermarket filters, bags and parts built to fit the machines you already own, plus our own descalers and cleaners. Most people can fit the part themselves. They just need the right one, and a way to check it first.
- Find the model number on the rating label
- Match it to the list on this page
- Not listed? Ask us before you order

Ready to order
Brush Roller for Dyson DC25 (917391-01)
Fits 4 Dyson models
$32.99Free U.S. shipping
Fit guaranteed: prepaid return label if it doesn't fit the model we list. 30-day returns.
Full product description
Replaces part numbers: 917391-01, 914123-01
A replacement brush roller for Dyson DC25 upright vacuums. When the bristles wear down or the roller stops spinning, the vacuum stops lifting dirt and hair out of carpet. This roller takes the place of Dyson part 917391-01 / 914123-01.
Fits
Dyson DC25 uprights, including the DC25 Animal, DC25 Blueprint and DC25 Multi Floor.
What's in the box
1 replacement brush roller, about 11 x 2 in. Roller only; end caps are not included.
What if it doesn't fit?
30-day returns. If it doesn't fit a model we list, we send a prepaid return label.
Designed and engineered in the USA by Think Crucial. Think Crucial is an independent brand and is not affiliated with Dyson. Brand and model names are used only to show compatibility. This is not a Dyson part and is not covered by a Dyson warranty.
Brand and model names are used only to show compatibility. Think Crucial is an independent brand, not affiliated with those manufacturers.